Our visual identity provides a consistent and recognisable way to represent the Ministry across all print and digital communications. It reflects who we are as an organisation and supports clear and accessible communication, placing the audiences we serve front and centre in all we do.
Design suppliers
For design suppliers, the visual identity should be used as the foundation for all collateral developed on our behalf. This includes the appropriate application of our logo, colours, typography, graphic elements and accessibility requirements.
When designing for Manatū Wāhine:
- Follow the visual identity guidelines provided.
- Prioritise accessibility in all designs.
- Use approved brand assets only.
- Apply visual elements consistently across channels and formats.
- Contact us if you're unsure how a brand element should be used.
Download the guide
Brand assets
Logo files, templates, graphic elements and other brand assets are managed by the Communications team and are not publicly available.
If you are creating collateral for the Ministry, please contact us to obtain the latest approved assets (including the InDesign report template) and guidance before starting design work. Email us at communications@women.govt.nz.